If there are a breed of people who could stop traffic, it would be supermodels, wouldn’t it? As in, cars halted and people staring.
Well, my beloved DKNY is taking advantage of The Beautiful People as part of their campaign to launch their newest fragrance, DKNY Original. Tomorrow afternoon in Times Square at 11 am,real-life model couple Anja Rubik and Sasha Knezevic will reenact the new DKNY Original fragrance advertising campaign by literally stopping traffic on Broadway at 44th Street to kiss. Ah, love. Spring is in the air, people. Join the party.
Even better? In honor of tomorrow’s big fragrance launch, DKNY will be offering free taxis to shuttle customers to and from Sephora locations in New York City. If you’re around the Times Square location pre- and post-model-liplock, you can listen to Cosmopolitan Beauty Director Leah Wyar speak about the latest spring beauty trends and the power of fragrance! Which, you know, if it will cause someone to kiss you, you’re doing something right.
Since this event is ONLY at Sephora locations in NYC, look for the DKNY-branded cabs across the city, which will give you a FREE ride to and from all Sephora locations in the city. It gets better: two lucky cab riders will discover a basket in the back of your cab, which is FILLED with Leah Wyar’s top beauty picks for the season. Hello? SWAG!
So, hop on over to the Times Square Pedestrian Walkway on Broadway and 44th about 11:00 am tomorrow for the epic kiss, then hang around to meet the models and do a little shopping for the new amazing DKNY fragrance.
I mean, hey, if this fragrance ups your chances of getting kissed, why hesitate? Get thee to a Sephora tomorrow and steal a little supermodel liplock magic!