Get Gorgeous
Kristin Booker • June 16, 2010

Beauty Must-Haves: Tarte Cosmetics’ New Summer 2010 Collection

 Summer is kind of a funny, double-edged sword when it comes to beauty: sun-kissed skin means you can back off the makeup a little bit, but heat and humidity means that whatever you’re wearing has to withstand sweat, elements and hotter conditions. Luckily, one of my beauty go-to lines, tarte cosmetics, has created some fabulous products for the season that I thought you really needed to know about:

recreate ™ silicone-free primer with wrinkle rewind™ technology  ($32) – A fabulous primer to work underneath their already-fantastic natural anti-aging foundation foundation of the same name, it minimizes the appearance of your pores and is perfect for those with sensitive, oily and acne-prone skin. Oh, and did I mention that it’s clinically proven to reduce the appearance of wrinkles? Studies show a 67% decrease in wrinkles, 47% increase in firmness, and  53% increase in skin’s moisture content in just 15 minutes post-application. Yep, it’s that good.


park ave princess matte waterproof bronzer
($29) – Another fabulous sister product of the label (this time to their best-selling mineral powder bronzer of the same name,) this matte version delivers the perfect amount of sun-kissed glow as well as doubling as an easy contouring powder. Infused with natural, skin-softening mineral pigments and nourishing ingredients like Vitamins A, C and E, this waterproof bronzer helps to improve your skin’s texture and is also formulated for all-day wear.

emphasEYES™ waterproof clay shadow/liner pot ($22) – Infused with micronized Amazonian clay and a blend of plant waxes, these plush shadow/liners are fabulous for creating intense, long-lasting, high-definition eyes. The clay compound helps to create not only deeply-colored pigmentation but it reducess surface oil (which can cause products to slip) and improves the overall texture of the lined area. I love that it can be used with a liner brush for precise application or smudged across the lid with a finger for more of a rocker look. Bonus that it’s waterproof. They’re available in five shades: black, brown, bronze, plum, and indigo.



multiplEYE™ natural lash-enhancing waterproof mascara ($24) – As we all know, waterproof mascara is dearly important in summer months (raccoon eyes, anyone?) and Tarte has some of the best out there. They’ve created a waterproof, onyx-hued version of their beloved mascara that contains a soy-amino proprietary complex that helps stimulate lashes for a longer, thicker look.

lock and roll 12-hour eyeshadow ($17) – Per customer demand, the brand is relaunching their fabulous eyeshadows as a waterproof formula and with all new shades! Still with smudgeproof technology, you literally apply the cream shadow and then roll the loose mineral-based shadow over it for gorgeous eyes. Just in time for nights out with your summer fling! Check out the beautiful new shades of deep sapphire, burnt bronze, deep amethyst, moss and onyx.

rise and shine natural lip stain and lip-enhancing gloss ($21) – The perfect way to wake up your lips on a hot summer day, the stain imparts color while the lip-enhancing formula stimulates collagen and benzyl nicotinate, a natural ingredient, opens up capillaries for a plumping effect. The fruit complex invigorates and helps the natural moisture and health of your lips as well, so it’s kind of an all-in-one lip treatment! They come in six gorgeous shades of  mauve, cherry, pink, nectar, nude and the juicy berrylicious.

What you have to love about tarte is what they leave out of their products to ensure the maximum health of their clients: products are free of chemicals and compounds such as parabens, pthalates, sodium laurel sulfate, synthetic dyes, and synthetic fragrances. For those who are so inclined, there’s also a good selection of vegan-friendly products.

Check out tarte’s summer 2010 collection now at Sephora, beauty.com, dermstore.com, Henri Bendel, select boutiques nationwide and, of course, their own website. After all, in order to look sweet this summer, you’re going to have to get yourself a little tarte.

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