As Fashion Week is close at hand (like, we’re talking a matter of weeks now,) all eyes are turning to the tents. While I prepare to head back to cover any and all things fit for you lovelies to read, I wanted to let you know about a spectacular and very cool way for you to get runway style at a mere fraction of the price with a beloved makeup staple: Maybelline Great Lash Mascara.
As the official cosmetic sponsor for Mercedes-Benz Fashion Week, they decided to celebrate the 40th anniversary of their iconic makeup product by asking three top designers to interpret their designs for the Spring/Summer 2012 collections into limited-edition packaging: Tracy Reese, Max Azria and Vivienne Tam. Each designer has created a whole new individual look for their own version of the mascara: Max Azria’s feminine lace pattern, Tracy Reese’s bold graphic floral print, and Vivienne Tam’s use of the Chinese symbol for “Lash” all add a dash of runway style to your makeup bag.
The hue? Very Black, of course.
These limited-edition mascaras will be ready for your own catwalk moment in September by the time we hit the tents at a glorious retail price of $6.99 exclusively at Target, so plan your makeup buying schedule accordingly. As the #1 selling mascara in the US (over 20 million sold each year with a tube selling on the average of one every 1.7 seconds,) this is a stylish upgrade you’ll want to ensure makes it to your makeup bag this fall.