The event was held to benefit Fashion Delivers, a non-profit organization that mobilizes retail and fashion companies to donate their excess inventory to those in need. The group has raised over $69 million dollars in product donations in its five years of existence and boasts the support of 500+ retail companies. The non-profit has secured over $29 million dollars in product for Haitian relief efforts and all net proceeds from Pay It Fashion Forward are used to cover shipping costs to deliver those goods to the worthy individuals.
The event started with an awards presentation for five worthy and notable people who act as positive influences in their communities: Lane Carlson and Helena Houdova of the Sunflower Children Organization; designer Carlos Campos; model/activist/author Summer Rayne Oaks; and makeup artist Rose-Marie Swift.
Next up was a fabulous fashion show where Lucky Strike’s bowling lanes became a catwalk for Forever 21 and their 2010 collection.
The after-party raged on until late with guests celebrating courtesy of Fairchild Fashion Group, The Patrón Spirits Company, Sapporo Breweries Ltd, Société Perrier, Greg Norman Estates Wine, Models International, tarte cosmetics and Pop Chips.
Want to get in on the action and make a donation to aid their continuing Haiti relief efforts? In order to donate excess products or make monetary donations, head to the website now.