There are a few causes that are near and dear to my heart, but let’s face it: when you bring sick children into the conversation, I am automatically inclined to do whatever I can. Combine that with my love for all things Lancôme and you’ve got the makings of a charitable cause that I want you to know about.
Mark your calendars for October 21st, when Lancôme will donate $7 from the purchase of every Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital to benefit research and help save their precious lives.
This is the second annual Genes Day and Lancôme has committed to raising double as much as last year, which was a staggering $300,000 from one day of sales. Additionally, those of you near a Dillard’s will be happy to know that they’ve really decided to support this initiative and have started their donation early. Head to the Lancôme counter at your local Dillard’s from now until October 23rd to make your purchase and $7 from that sale will go toward the overall fundraising efforts. If you’d like to try before you buy, you can go to any Lancôme counter nationwide to receive a Génifique seven-day sample.
Amazing skin for an amazing cause? Sounds like a pretty simple decision to me. After all, what is beauty without beautiful acts of kindness? Head to your local Dillard’s now and definitely mark your calendars to help Lancôme on October 21st!