You know I’m a huge fan of initiatives where the fashion and beauty community attempt to make the world their customers live in as beautiful as the people who use their products. This time, the highlight is on all-natural body care brand Kiss My Face and their efforts to raise buzz for Seeds of Peace.
Seeds of Peace is a nonprofit, nonpolitical organization dedicated to empowering young people from regions of conflict with leadership and interpersonal skills and connections necessary to advance reconciliation and coexistence in their war-torn regions. Specifically, the program seeks to humanize the conflict, provide conflict resolution and leadership training, and facilitate an open dialogue and network among the young leaders who attend the camp in hopes of installing a young constituency for peace. It started as a camp program with 46 Israeli, Palestinian and Egyptian teenagers and has now expanded into a global operation with offices in cities around the world and over 4,000 young leaders (called “Seeds”) working for peace in their regions.
This program is made possible by sponsorship dollars from companies like Kiss My Face, who are supporting “The Pledge for Peace” by donating 10% of all profits from Peace Soap ($15.99) to the organization. The 100% natural, multi-purpose castile soaps are universal in that they serve multiple purposes and work for all skin tones and types, much like the the values and tools Seeds of Peace strives to instill in its participants. Kind of neat how that works, huh?
How do you support this worthwhile organization? Easy. Go out and purchase the Peace Soap from your local retailer or, if you can’t afford that right now, head to the Facebook page of Kiss My Face and click “Like.” For every 10,000 pledges that are made, Kiss My Face will send one camper to the Seeds of Peace summer camp during the 2011 season (a value of $6,000). There is no limit to the number of kids that Kiss My Face will sponsor! The campaign will be running through September 21st, 2010.
Seems like a simple solution to a problem as old as time but if a basic soap or clicking a Facebook button might help create peaceful leadership for future generations, it’s a small price to pay for a beautiful world, isn’t it?