Get Gorgeous/ Charitable Chic
Kristin Booker • December 11, 2011

Charitable Causes: L’Oreal Paris Celebrates Women of Worth

National Honoree winner Gretchen Holt Witt and Julianna Marguiles at the L'Oreal Paris Women of Worth award ceremony. Image courtesy of L'Oreal Paris.

One of the things that I love the most about this time is that in between all of the consumerism, many take the time to recognize big accomplishments that make the world a better place to be. One such company is L’Oreal Paris with their Women of Worth awards, recognizing women who have given back to their communities in extraordinary ways. I was honored to attend the dinner last year, and seeing it in person is really lovely and amazing, a fantastic celebration where celebrities, editors and real life philanthropists get together to mark the occasion of what a woman can do when she’s inspired to change her community.

In a room with stars such as Julianna Margulies, Aimee Mullins, Nina Garcia, Katie Cassidy and Gayle King, the sixth annual award was presented to Gretchen Holt Witt, Founder of Cookies for Kids’ Cancer, a charity whose method is simple: they raise money for support research for new and improved therapies for pediatric cancer, the leading cause of death by disease for children under the age of 18 in the United States, by selling cookies and having bake sales. She received the coveted top National Honoree award and an additional $25k for her charitable efforts.

The women nominated for Women of Worth have such inspiring stories, ranging from teaching underprivileged communities about healthy food to this year’s winner’s story of selling cookies for cancer. Thousands are nominated each year, but ten top honorees are selected each year and awarded $10K for their charity. The dinner that’s held each year honors these ten extraordinary women and the top award, the National Honoree, is awarded based on a nationwide public vote.

I love this award for two reasons. One, I love when big beauty companies will put their money where there mouth really is and L’Oreal Paris certainly does that with this great recognition of women each year. Two, I love that it inspires all of us to see what we can do. If the act of a simple bake sale can change the lives of children who desperately need it, what can we do to make the world a better place?

Think about what could make YOUR life a little better today, then think about how you can make the world a better place in return. Why? As the company famously says, “Because you’re worth it.”


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