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Kristin Booker • March 26, 2013

Charitable Causes: Shop JCPenney to Support Crisis Help Line


OK, so I am obviously WAY behind on posting things, but when charitable causes that do a lot of good come across the wire, I have to let you know about them super quickly. Nothing about forming a 501c3 for nonprofit organisations – some other time.

I’m not going to lie: I’m more than a little concerned with the bullying epidemic in the country right now. I have many theories about why it’s more prevalent now than it used to be (reality tv doesn’t help – people get paid millions of dollars an episode to bitch each other out for millions of viewers), but kids out there are really scared to leave the house. Actually, it doesn’t even stop there: they don’t want to go on living because bullying comes in via the phone, the Internet, social media and pretty much everywhere they look. It’s getting really scary out there.

But it gets bigger than that. If you remember what it was like to be a teenager (or maybe you are one, in which case I have BEEN there and it SUCKS, but it does get WAY better), you know that a whole milieu of issues come up: bullying, eating disorders, body image, depression, addiction and substance abuse being just a few. Many don’t feel comfortable talking to their parents, they’d rather text someone and just get some help.

CTL Logo

So, I wanted to let you know that there are only a few days left in the month of March to head over to JCP (or JCPenney for those of us who refuse to give in,) to help support Crisis Text Line, a new hotline initiative for teens that is available 24 hours a day to help teens talk about the issues that are facing them. The Crisis Text Line will launch nationally in August (back-to-school, natch) but in order for it to launch, they need to raise funds now.

How does it work? If you’re throwing down some money on whatever you’re buying at JCP – towels, MNG by Mango, William Rast, the amazing new Joe Fresh offerings, a toaster, more towels to clean up the toast – you can opt to round up to the nearest dollar via their JCPCares program and that money can be donated to this initiative. It’s really simple and that change adds up quickly.

So, you know, go buy some towels and jeans and pop into Sephora while you’re there, then round up your purchases to support this important new initiative. Because it’s important to reach those who need help where they live, and for most teens that’s via text message.

K? Thx! (Sorry, had to throw some text humor in there.)


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