Get Dressed
Kristin Booker • April 20, 2010

Eco-Chic: Earth Day News from Louis Vuitton, DECLEOR and ION Studio

So, as most of you know, FSB is a big fan of eco-friendly fashion and beauty lines, celebrating these earth-friendly pioneers all year round. This week is Earth Day (Thursday, April 22nd) and I’ll be taking the week to highlight some hand-selected news from some of the biggest and best brands that put their focus on the planet.

Louis Vuitton will be donating 10% of all sales from their site to Global Green USA, where the money will be used to focus on the greening of several major US cities, including New Orleans and Los Angeles. As part of their dedication, they’ve asked some of fashion, style and beauty’s tastemakers to share their own greening efforts on the site. Look for messages from celebrities like Zoe Saldana, Nina Garcia and others to share their efforts on the site. It’s rather inspiring. Click here to check it out.

Skincare line DECLEOR placed their focus on the fragile beauty resources of Madagascar back in 2008 and to re-energize focus on the area, they’re releasing a reed diffuser with scent notes that celebrate the region. Look for sumptuous clove, vanilla, violet and musk to transport your senses and environment to the area while your purchase does a world of good: all profits from the sale of the reed diffuser will to be donated to ASMADA, a program to develop Madagascar’s rural communities, preserve its local resources, and assist with such important initiatives as health care and clean water.

Just because you’re going green and putting the focus on the environment doesn’t mean that you have to sacrifice looking glamorous. Here in Manhattan, ION Studio is partnering with Rahua Hair Care for a glass bottle campaign, where you’ll receive a 10% discount when you bring your Rahua Finishing Treatment ($45) bottle for a refill. Rahua Finishing Treatment is a styling and conditioning product consisting of organic and 100% natural ingredients that has quickly become favorite with stylists and clients alike at ION Studio. Additionally, the studio’s co-founders, a favorite of editors and fashion’s elite, are teaching free classes at New York City’s Empire Beauty School, focusing on eco-friendly initiatives with the goal of growing a new generation of  “green” hairstylists interested in opening sustainable businesses. Contact ION at (212) 343-9060 to make an appointment or to find out more about these fabulous programs.

Keep it tuned here for more eco-chic fashion, style and beauty news, including a forthcoming eco-chic cocktail recipe. ☺


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