You’ve most likely seen the provocative ads with Georgia May Jagger wearing my goal weight jeans everywhere. Oh yes, the daughter of Mick Jagger and Jerry Hall is wearing one of the FSB Obsession of the Day items everywhere I look in print: the fabulous Hudson Destroyed Skinny Jeans with British Flag Detail in Jagger Wash ($297). Le sigh. Le grumble. Le diet and exercise to get into them.
The folks at Hudson Jeans were kind enough to invite me to the market preview of their 2010 collection, so I hustled over to the Garment District to take a look at the hotness that will be clothing celebs and denim addicts everywhere this year. The result: four new capsule collections of pure denim fabulousness. Put on a hat, Jeans Junkies, because these upcoming styles are about to blow your mind:
The Minimalist: Amazing and gorgeous, these are jeans constructed from denim in its purest state and have a very raw, classic denim appeal (think the texture of original classic denim with no spandex or additives – gorgeous). Subtle stitching, they’re for the denim purist and the avid collector/wearer (See: Exhibit A: Me). Available in white, black and pure blue unwashed denim washes, they’re something to behold and will be available in Feburary.
Resurrection: Honestly, these are genius and the epitome of “reduce, reuse, recycle” in theory and in practice. Each pair is constructed entirely from recycled denim from the Hudson archives. This means that no two pairs are alike and they are something to behold. The price point on these masterpieces is a tad higher per the handcrafted quality but honestly, if you take your denim collection seriously, you must have a pair. No, no, I insist. Save up and mark your calendars because they’re coming in April.
D.I.Y.: Let say you had a denim wish list. What would you ask for when it came to your perfect pair of jeans? Well, rather than playing Mad Scientist with your designer denim, let the good people at Hudson read your mind and give you denim that answers every jeans dreamer’s fondest fantasies. Think exposed zippers and cut-off, raw-edged waists. Oh, how will you ever go to work on Monday after unleashing your inner rock star in these babies? Think up a good story now because they’re coming at you in April as well.
Subversion: Utterly some of the coolest denim anywhere, this capsule collection is entirely military-inspired with offerings such as the cargo pocket jean. The styles will be available in military green and jet black so get ready to command attention in, yep, you guessed it – April.
Something else that’s coming that will have you swooning is an entire collection of supersoft, highly versatile, tissue-weight tees. Oh yes, they went there and once you get your hands on a few of them, you’ll never come back.
Sexy, highly covetable and swoon-worthy, mark your calendars to get your hands on Hudson denim, coming to a fabulous retailer near you in 2010.