There’s this brand – you may of heard of it – called DKNY. The stylish little sister brand of American womenswear giant Donna Karan is making big strides in the online space (not to mention the fashion arena) and they’ve extended a fabulous invitation to all of you out there:
A fashion show via the web. Behind-the-scenes scoop right from the inside. Intrigued? Read on.
On Monday, January 24th, DKNY will be the first fashion brand to webcast a fashion show on BigLive.com, a streaming video site that enables viewers to watch programming together with your current (and expanding via their site) social network. At 10 PM Eastern Standard Time, sit back and watch the DKNY Fashioncast, where you can watch the Spring 2011 runway show AND chat live with their dazzling PR girl. The show will be streaming literally as the collection will be arriving in stores.
For those of you who haven’t followed this electric online sensation, DKNY PR GIRL (@dkny) is the official Twitter account for Donna Karan overall and with 250,000 followers, she’s one of the most informative, entertaining personalities out there. This broadcast will be filled with all sorts of behind-the-scenes scoop from her life inside Donna Karan New York and DKNY as well as a peek into her fabulous life as an NYC publicist here in New York City.
As someone who actually knows the mystery woman in question, trust me, you will not want to miss this. She’s the real deal and is one of the funniest, wittiest, sharpest people I’ve ever met.
Want more inside hook-up from the dazzling PR darling? She’s going to deliver: not only will you insider scoops but she’ll reveal a special VIP code for an exclusive discount off their first Spring purchase (U.S.
residents only) on dkny.com and the ability to reserve looks from the later deliveries yet to ship.
So, how do you get in on this fabulous broadcast? Easy. Head to www.biglive.com and connect via your Twitter or Facebook account. Then grab a glass of something fun and wait: the DKNY Fashioncast will begin promptly at 10pm Eastern Standard Time.
I know where I’ll be tomorrow at 10 PM ET. How about you, stylish mavens? Join in the fun!