Kristin Booker • September 29, 2009

Fifteen Minutes With Fame: Nine West's Creative Director, Fred Allard

Anyone who knows me is aware of my obsession with shoes, and when if you look at the boxes in my closet one brand stands out more than any other: Nine West. A long-time fan of the brand, I had an opportunity to ask the man behind all those amazing shoes some questions for you fabulous FSB readers. Shoe lovers, I give you fifteen minutes with the label’s Creative Director, Fred Allard.

What were your major inspirations for the fall collection? Women on the streets in Paris and New York exude style and confidence; they aren’t afraid to experiment with fashion and I’m inspired by what they come up with. For the more sculptural pieces, I always turn to modern artwork. I also love the idea of truly ‘American’ fashion, which was the inspiration for our new Vintage America Collection. There is a certain worn-in effortlessness that the collection evokes.

What are some of the key pieces you think every woman should have in her wardrobe for fall? What are some of your favorite pieces from the collection? Every woman needs a great pair of classic pumps and boots to start. Also a chic flat is important– something wearable from day to night. I love the IUNIA thigh-high boot ($139) because it’s very fashionable; both a boot and legging in one, which is something unique to the current season. I also love the JURRA Vintage America Suede Wedge Bootie ($99). It’s extremely stylish and comfortable.

Who is the Nine West woman? What women inspire you most when you design? The Nine West woman loves fashion and pays attention to the trends and magazines, but looks for more affordable options. She is confident, sexy, creative and stylish.

What shoe, in your opinion, is the “secret weapon” that every woman should have in her closet, the one item that can transform any outfit from day to night? A great platform pump or sandal can complete or transform an outfit. It provides extra comfort because of the platform heel, while elongating the body. It is classic with a sexy twist. (FSB recommends the DEMODE Cutout Suede Pump (shown above, $89) )

What is the biggest mistake women make when purchasing shoes and how can they avoid making it? Women need to try shoes on before they purchase them. Most leather or suedes tend to stretch a bit, so it is important to keep that in mind as well.

So when you rock these ultra-fabulous, thigh-high IUNIA boots, you can say that they were recommended by Nine West’s own Creative Director. We don’t play around here at FSB: we get our information straight from the top! Thanks, Fred!

Ladies, head to your Nine West retailer or store today to get these and other hot styles. Fall shoe shopping is here!


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