Get Dressed
Kristin Booker • October 3, 2011

Fitness Fashion Meets Social Media: Why It Pays To Be The Mayor of Athleta in NYC

I think many of you who follow me here on FSB are aware of my strong commitment to fitness and health, which means mixing it up with new classes (although I shall never truly forsake my beloved Core Fusion) and making sure your workout wardrobe is more than up to the task. This is where my love for all things Athleta comes in. The fitness arm of Gap has incredible workout clothes that work from street to studio, from the yoga mat to the sidewalk. I’m a fan, pure and simple.

Inside the new Upper East Side Athleta store. Photo: Chun Y Lai Photography

So, for those of you who are here in NYC and are looking to get your fitness on, I encourage you to join in the fun and become Mayor of one of their two new stores, opening now! Oh yes, in celebration of the opening of their very first New York City stores – on the Upper East Side (1517 3rd Avenue) and Upper West Side (216 Columbus Avenue) –  they’ve launched their first-ever foursquare campaign!

Outside the new Upper East Side Athleta store. Photo: Chun Y Lai Photography

How does it work? Just friend Athleta on Foursquare, which will give you tons of fitness and shopping tips for savvy, fun tips on healthy living from some top New York-based trainers, editors and bloggers. Then all you do is check in to Foursquare whenever you hit the store! There will be incentives for those of you who become Mayor, like free workout classes at some of our favorite NYC studios! You can unlock a free class to Dasha Libin’s Kettlebell Kickboxing at Anderson’s Martial Arts Academy!

So, you know, get on that. Friend them on Foursquare and check in enough times to become mayor. I mean, working out in NYC can be expensive and a free class can be quite fabulous. All the better to show off your new workout gear. 🙂



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