Get Gorgeous/ Skin
Kristin Booker • June 24, 2015

Little Black Book: Heyday

When I think of how many times I’ve reveled in the condition of my skin as I waltz out of a facial, it makes me slightly embarrassed. “Why don’t I do this more often?” I say, examining my glowing complexion so closely I almost hit my face on the mirror. “You should get this done at least once a month,” the esthetician says, admiring her work. We smile that smile at each other, the longing smile that says that we love each other but we know it’ll never work out. Like any brief fling with a good thing, we’ll probably never see each other again. As I swipe my credit card and head toward the doors, I hear violins playing. I glance back over my shoulder. Is that a tear I see? No matter. You don’t want to get mixed up with me, I think as I throw one more smile back and leave. I’m a loner.

Well, I’m not actually a loner, per se. But, despite being someone in the beauty industry who KNOWS the benefits of a regular facials, I always use the same words to describe them: indulgent, amazing, expensive, and time-consuming. When I consider getting a facial at a spa or on vacation, I see words even I don’t understand. Why are gold-dipped chocolate bars good for my skin? Do I really need palm frond therapy added to my massage? I also always feel somewhat pressured to get naked, sit in a robe in a room with complete strangers while we play the Elevator Game (no smiling, no eye contact, everyone looks down at their phone or up at the ceiling,) and carve out two hours for the experience. Quite frankly, ain’t nobody got time for that.

Until now. Ladies and gentlemen, the heyday of good skin care has finally come for the too-busy-to-breathe set. As a matter of fact, that what they’re called: Heyday.

Photo courtesy of Heyday

Photo courtesy of Heyday

The brainchild of co-founders Adam Ross and Michael Pollak, this concept is simple and derives itself from the convenience beauty shops you see everywhere today (think Drybar, where you can get a blowout in $30 for a set price): facials need to be available where you are and when you need them. No fussy menus, no gold-dipped chocolate bars. There are two facials on the menu: 30 minutes or 50 minutes. They cost $60 and $95, respectively. You walk in, and your esthetician, led by industry rockstar Jeni Sykes, will assess your situation and customize your treatment to your needs. Dry skin? They can handle that? Acne? You’re covered. If you like a little microdermabrasion or extras like a professional peel or phototherapy (microdermabrasion is my personal favorite because I evidently grow skin twice as fast as most people,) that’ll be $35. That’s it. No surprises at the register. No disrobing in front of strangers. You’re clothed, calm, and collected.

Photo courtesy of Heyday

Photo courtesy of Heyday

The flagship location in the Flatiron is beautiful. No Enya is played in favor of a modern soundtrack that’s still soothing but recognizable (there was a little Florence + The Machine on when I was there, I think.) The decor is modern and inviting. Each of the massage stations are separated by curtains, and the estheticians are absolute sweethearts. Also, the products are mostly natural, soothing, and absolutely breathtaking. Any spa that uses Naturopathica is a good place in my book. I vote for any place that uses products that have such fresh ingredients that they can expire. You are my people.

See? Naturopathica products! You NEED these for great skin.

See? Naturopathica products! You NEED these for great skin.

Oh, I should mention their hours are 7 am – 10 pm on weekdays, and 9 am – 8 pm on weekends. That means you can get a facial before work, on your lunch hour, after your workout, or before a date. You can also book your facial via their website or their forthcoming app. No phone calls necessary. They’re geniuses, really.

Photo courtesy of Heyday

Photo courtesy of Heyday

So, after I got one of the best facials of my life (and that’s saying something considering what I do,) I gave my esthetician a hug and walked toward the door. I looked over my shoulder, and this time we knew: I’d be back. I’ve found what I’ve been looking for: quality, convenience, and great skin on my schedule. Let’s book the next date, Heyday. I’m into you.

Where to go: Heyday is located at 1130 Broadway, New York, NY 10010. Check out the website for more details and/or to book an apppointment.

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