Get Gorgeous/ Cosmetics
Kristin Booker • December 1, 2015

Charitable Chic: M·A·C VIVA GLAM for World AIDS Day

I remember when I first heard about AIDS. My mother and I were watching the news, and the first reports of the deadly disease stopped us both cold eating dinner. I recall the months and years of misconceptions, research, and fear mongering that followed it.

I remember my friend Kevin, who died of the disease back in 1991. Kevin was a sweet, delicate man: funny, whip smart, stylish, divine. We watched as it took him utterly and completely. Everything but his mind. He stayed fabulous to the end.

This disease has taken people from me, and from millions of other friends, families and allies. I would love to help those individuals still suffering, to educate those who can still prevent it from impacting their lives, and to end the virus once and for all for those who have been impacted by the disease. For those who cannot remember a world without HIV/AIDS, we might someday be able to say that we saw it defeated, that we can recall the day when it was no more.

Today is World AIDS Day. I thought of what I could say or do to help, and immediately remembered MAC. Today, the company announced that $400 million has been raised through the M·A·C AIDS Fund. Since its inception in 1994, every single cent of the selling price of a #VIVAGLAM lip product has gone — and continues to go —directly to the M·A·C AIDS Fund to help people around the world affected by HIV/AIDS. It is the largest corporate non-pharmaceutical donor in this fight.

MAC VIVA GLAM Miley Cyrus Lipstick, $17, via

If you’re looking to get involved and to help this disease — which infects regardless of sexual orientation, race, gender, creed, national origin, or age — consider purchasing a #VIVAGLAM lip product. As a matter of fact, let’s break down what the purchase of one product could do:

  • Purchase 254 condoms to prevent the transmission of HIV
  • Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week
  • Provide 32 Safer Sex Kits, which include condoms, lubricant and instructions
  • Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS
  • Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
  • Purchase one rapid oral HIV test
  • Provide crisis counseling to a person living with AIDS who is also struggling with drug addiction, mental illness and homelessness
  • Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization
  • Buy a pair of school shoes for a child orphaned by AIDS
  • Test 14 pregnant mothers for HIV

MAC VIVA GLAM Miley Cyrus Lipglass, $15, via

Let’s end this thing, shall we? Any purchase can help, and you’ll look super amazing doing it. 🙂



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