In order to give you a little background on some of the coverage you’re about to see, I was able to get some awesome details on the collections from two of the designers I’ll be covering. One of these amazing lines is Callula Lillibelle. The brainchild of couturier William Calvert and business-impresario Melanie Fraser Hart, the collection is touted as the perfect “desk to dinner” wardrobe, clothing that reflects our diverse needs with an eye toward style, comfort and price.
I got a chance to ask Melanie about their spring 2012 collection. Here’s what she had to say:
FSB: What was/were the main inspiration(s) for the collection? Any particular experiences, moods, textiles, photos?
Callula Lillibelle: For spring 2012, we began with a search…who is the “every woman” icon for today…….who brings the level of grace, glamour, command and unapologetic femininity of Sophia Loren 2014?
FSB: What particular details about the collection make you most proud? Is there a favorite piece or a particular treatment/pattern that you’d like to share?
CL: We’re most proud of the idea of being sexy without showing too much skin and our ability to offer a variety of silhouettes which are favorable to all body types. We are experimenting with digital printing this season and changing our floral patterns, pairing them with both soft and hard fabrics.
FSB: Who is the woman that wears your clothing?
CL: She is every woman. She is a busy mom. She has a career, social engagements and an active, full lifestyle.
FSB: What’s it like putting together a runway show at Mercedes-Benz Fashion Week?
CL: Always a creative pleasure. It requires a mood and need, quite frankly, for seamless perfection in regards to translating our vision for the show. When it is all said and done, it is a lot of work but also a lot of fun!
FSB: If you could give one piece of advice to every woman out there when she’s thinking about creating the perfect wardrobe, what would it be?
CL: As women, we all juggle so many things, so the goal is to be effortlessly glamorous. I like our “one zip and go” dresses. Quick, easy, simple, yet chic
FSB:After the show is over, where will you go to celebrate? What are some of your favorite places to go when you’re not working? (Restaurants, spas, vacation destinations, etc.)
CL: I love to dance so I like going to off the beaten path places in Boston with cool new bands and let loose.