Get Dressed/ Designers
Kristin Booker • September 11, 2010

Mercedes-Benz Fashion Week, Day One: Richie Rich Spring 2011 Collection

(Photo by Frazer Harrison/Getty Images for Mercedes-Benz)

Before The Show: I’m not going to lie, this show was really complicated to get into (lots of lines, seat mixups, a huge amount of people in the queue for standing almost sent security into conniption fits,) but once inside, it basically turned into the hottest nightclub in town. The DJ was pumping amazing dance music into the venue and everyone was settling in for a show from one of the most flamboyant fashion and nightlife icons of NYC.
Designer Bio: If you’re not familiar with Richie Rich, you might be more familiar with his previous work as half of the now-defunct design duo, Heatherette. Richie is an NYC club kid from the 90’s that turned his love of all things kitschy and fun into little dresses and cool t-shirts that are highly coveted among hipsters and those of us who love anything super fun.
The Collection: As previously stated, Richie is a master showman and he didn’t disappoint. The party started with nod to our new location with ballet dancers doing a quick piece on the runway, then NYC party staples DJ Mia Moretti and electric violinist Caitlin Moe (I swear to you, they’re amazing) hopped out for a quick set. That set the scene for the first look,which was Socialite Tinsley Mortimer strutting down the runway in one of his signature babydoll dresses looking like Club Kid Barbie.

(Photo by Frazer Harrison/Getty Images for Mercedes-Benz)

The collection was full of Richie’s known staples: babydoll dresses with big bows and crystal-studded hearts on the bust, fitted sheath dresses with neon ruffles down the backside, paint-splatted and graffiti-embellished tees and suits. It’s what we expect from the king of downtown nightlife. The collection then evolved into “swim” which consisted of models strutting the runway with gorgeous male models in S&M gear and drag queens strutting the runway in some gorgeous ball skirts and ruffled gowns. The finale? Nothing less than spectacular. Ellen Degeneres came out after an explosion of silver confetti in a splattered pantsuit with a tiny dandy hat and walked the runway with the designer. It was nothing short of spectacular.

(Photo by Frazer Harrison/Getty Images for Mercedes-Benz)

Trend Spotting: Interestingly enough, since fun seems to be back in fashion, these fun party staples might be making a serious comeback. The definite trend is crystal embellishment and a nod to impossibly girly style.
Overall Impression: For the edgy club kid and for those who love incredibly fun nighttime fare, this collection is for you. It’s bright, fun and perfect for the downtown party girl…or those of us who want to walk in her edgy platforms for a night or two.
Check out the photo gallery from the show below, courtesy of Mercedes-Benz Fashion Week and!
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