Associate Editor Reese Pereira got a chance to check out the Rosa Cha Spring 2011 Collection, now designed by the uber-cool Alexandre Herchcovitch. Here’s her review.
The Collection: Rosa Cha described the Spring 2011 collection as “structured and fluid garments, influenced by the construction of underwear and perfecto jackets.” The swimwear was incredibly sexy and evocative of the original designer’s Brazilian design aesthetic. For the average woman, this is glamorous swim and cocktail wear that’s not exactly perfect for poolside games with the kids, but more appropriate for the jet set swim crowd that wears them poolside in Capri before gambling in Monaco. Alexandre Herchcovitch’s ability to bring out beauty and sensuality in a woman through her beachwear was incredible. (editor’s note: i like the fact that it looks like classic 40’s swimwear and lingerie – very Hollywood glam.)
The gorgeous patterned prints of the collection are clearly inspired by tropical gardens of Brazil: greens, yellows, and tropical flora – it’s the perfect theme for this hot South Americann house of swim and ready to wear items. The color theme was mimicked in beautiful cocktail dresses that were perfect for apres swim. This is bombshell wear for the woman inclined to these items. It’s gorgeous and glamorous!
Trend Spotting: 1940s pin up girl. These high waisted suits definitely had a sense of vintage glamour to them. At first I wasn’t sure if these were actually swimwear!
Overall Impression: They are the kind of suits that will turn heads when you walk by. They exude the kind of confidence we expect to see on beautiful women on the beaches of Sao Paulo. Me personally, I need a little Astrud Gilberto on the radio, purring “The Girl From Ipanema” while I float in an infinity pool [caipirinha in hand] wearing my Rosa Cha suit. Please feel free to join me this coming season!