Kristin Booker • October 19, 2009

Morning Beauty Quickie: Sarah Jessica Parker to Release New Scent, SJP NYC

Are you a fan of Sex and the City? How about Sarah Jessica Parker’s perfumes? Well, according to WWD, the star and the folks at Coty Prestige are betting the two things you love will go great together: it’s been reported that the star will release her newest fragrance, SJP NYC, in conjunction with the sequel to the blockbuster SATC movie next May.

Interestingly enough,after years of trying to convince the world that she and Carrie Bradshaw are not the same person, the actress has decided to let her legendary character become the inspiration for the fragrance as well as the city for which it’s named. SJP told WWD:

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.” – WWD, October 16

The bottle is designed to be quite fashion-forward, as a glass cylinder with multiple prints meant to evoke the feeling of Carrie Bradshaw’s legendary (and much envied) closet, while the scent inside reportedly has effervescent notes that evoke the optimism of the character, described by WWD as “top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.” It sounds quite heavenly to me but I’m also a long-time fan of SJP’s Lovely, released in 2005 and still one of the top 50 perfumes sold (NPD).

The bottles will no doubt come with packaging and promotional details that will promote the movie due to the timing of their release. They will retail for 15 ml. for $25, 30 ml. for $35 and 60 ml. for $49. A 200-ml. body lotion will retail for $25 and a cuff bracelet with solid perfume will sell for $35.

You’ve got to hand it to Sarah Jessica and her marketing savvy. After all, it’s been proven that Sex sells and with a perfume inspired by her beloved character, looks like Carrie Bradshaw will be selling more than movie tickets come spring 2010.


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