Kristin Booker • December 12, 2009

Need a Holiday Dress Fast? It's Time to Rent the Runway

Look at your calendar. Seriously, just look at it. With a circuit of holiday parties coming up, New Year’s Eve, your cousin’s wedding and some mysterious party that calls for “festive attire,” your poor closet just threw up its hands in disgust because, well, it just can’t handle the truth. Plus, you want to walk in and leave them wanting more. What’s a girl to do when you can’t go out and possibly purchase all the amazing couture you see on the runway for all these functions?

Sit back and relax because two fabulous women have come up with a business that’s about to save your proverbial fashion bacon. Ladies, meet Rent The Runway.

Think of this service like Netflix for couture. They have all the major designers that anyone would ever want (Brian Reyes, Badgley Mischka, Proenza Schouler, ADAM, Alice + Olivia and Diane von Furstenberg, just to name a few) and you can shop by designer or by occasion (black tie, meet the parents, holiday party, date night, New Year’s Eve) and rent designer duds for your event. They’ll even send you the next size up or down for free just in case of sizing (how genius is that?). Each rental comes with a stylist kit in case of emergency (double stick tape, breath mints, etc). Select your dress(es) and this little stylist in a bag is shipped direct to your front door for a four-night loan. When you’re done dazzling everyone at your event, just put the dress into the prepaid shipping envelope and drop it in the mail. Yep, it’s just that easy.

I mean, renting the look is roughly one-tenth the price of retail and best of all, you can almost rest assured that NO ONE will have this dress at your party because you’re ordering something that might not even be available in your market. I mean, in what other situation would you be able to wear this stunning Brian Reyes Beaded Racerback Dress (at top), which originally retails for $995 for a mere $100? You’d better bring a body guard if you show up on New Year’s Eve in this Yigal Azrouel Draped Gold Lame Dress that retails for $915 but you secretly rented for $100. Don’t be surprised if you see photos of me in this Badgley Mischka Satin Draped Bodice Dress, which originally retails for $615. Want to know the rental price? $50, people. I know!

Rent the Runway is a subscriber-only service so really, what are you waiting for? You have holiday parties to attend and you have amazing couture to rent. Get on the list right this minute to ensure you’ll be the best dressed this season. Get yourself some front row style right now, ladies! It’s time to Rent the Runway!


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