Get Dressed/ Designers
Kristin Booker • September 11, 2012

New York Fashion Week: Alexandre Herchcovitch Spring 2013 Presentation

Alexandre Herchcovitch S/S ’13 Collection. Photo: Kristin Booker for Fashion.Style.Beauty

I had a chance to meet designer Alexandre Herchcovitch during an HP presentation of his Designer Series laptop at the Style Coalition Lounge earlier this year. The man is a genius and so incredibly sweet. Not only does he design incredibly feminine and fun clothing, but he’s also part of Project Runway Brazil, where he mentors designers and helps others expand their craft. In other words, he’s just as giving as he is talented.

Alexandre Herchcovitch S/S ’13 Collection. Photo: Kristin Booker for Fashion.Style.Beauty

Stepping into the presentation space at MILK Studios, I had the good luck of getting a seat on the front row, which is where I was able to capture all the action coming straight at me. With a pulsing soundtrack of the BEST Culture Club mix ever, the clothes came down the runway as a feminine reinterpretation of Boy George’s greatest wardrobe hits: vivid primary and secondary colors in graphic designs with beloved 80’s-inspired notes as giant numbers and checkerboard motif.

Alexandre Herchcovitch S/S ’13 Collection. Photo: Kristin Booker for Fashion.Style.Beauty

Giant wide derby hats were paired with all manner of beautiful shoes and bags (I want every clutch in the bunch) polished off the reference and the whole thing WORKED in my opinion without veering into costume territory.

Alexandre Herchcovitch S/S ’13 Collection. Photo: Kristin Booker for Fashion.Style.Beauty

 

Pretty, fun and perfect for spring, many of the pieces in this wardrobe will definitely be destined for closets come spring, just in “time” for a great addition to spring wardrobes. Ah, Alexandre Herchcovitch…I’ll tumble for ya.

Check out the gallery of images below, taken from the front row (unfortunately under a GIGANTIC spotlight.) I think you’ll see what I mean.

All photos in this post were taken with the Nikon D-3200 camera, which is featured as part of my New York Fashion Week partnership with Target. To learn more about this camera, head to Target.com or your local Target store for high-performance electronics at an incredible price.

 

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