Get Dressed/ Designers
Kristin Booker • September 12, 2014

New York Fashion Week Diaries: Watch The Polo For Women 4D Fashion Presentation

There are a few things a girl never forgets: her first kiss, her first piece of really nice jewelry, the moment she knows she’s in love, and her first engraved invitation to a really awesome fashion show. A few seasons ago, I was that girl with a white glove invite to Ralph Lauren, and this season I was charmed to make the white glove list again with the presentation of Polo for Women.

The new youthful extension of the brand is the first Polo collection for women. Inspired by Ralph’s own daughter’s request that she wished he’d design something like the men’s collection for her, the clothes and accessories are bright, ebullient, and simultaneously sharp and cool. It’s Ralph Lauren from a downtown perspective, interpreting the brand for a new generation, but with more than a few items to love for those of us who’ve evolved into a more established style.

Polo for Women Presentation during New York Fashion Week. September 8, 2014. Photo: Kristin Booker

Polo for Women Presentation during New York Fashion Week.
September 8, 2014. Photo: Kristin Booker

We were escorted via footmen (models, specifically male models) holding flashlights down Central Park’s 72nd Street entrance to Cherry Hill Fountain. You’d know it better as the fountain from the opening credits of the TV show, Friends, but it’s an iconic New York landmark.

Polo for Women Presentation during New York Fashion Week. September 8, 2014. Photo: Kristin Booker

Polo for Women Presentation during New York Fashion Week.
September 8, 2014. Photo: Kristin Booker

There were outdoor vending stations, with even more male models (we were AWASH in them, I tell you,) passing us light bites. We descended the path to the water for the show to begin.

Polo for Women Presentation during New York Fashion Week. September 8, 2014. Photo: Kristin Booker

Polo for Women Presentation during New York Fashion Week.
September 8, 2014. Photo: Kristin Booker

And it was magical. I’m not trying to overstate things. It was breathtaking. I admit it: I was absolutely mesmerized.

Polo for Women Presentation during New York Fashion Week. September 8, 2014. Photo: Kristin Booker

Polo for Women Presentation during New York Fashion Week.
September 8, 2014. Photo: Kristin Booker

David Lauren (Ralph’s son and the CEO of the company) has been pretty instrumental in moving the company into new technology and social media, and the 4D film they’ve created to evangelize the brand’s message are unbelievable. The fountain came on and as I stood on the grassy knoll with some of fashion’s brightest stars (Anna Wintour and Hamish Bowles of Vogue were standing right next to me,) the fashion show was projected in lifelike glory onto the mists of the fountain.

I can’t do it justice by explaining it, and the photos I took aren’t going to do it any further favors. Please enjoy the entire fashion presentation in all its glory here. It — and the collection presented within — are absolutely right on.

And then I grabbed my popcorn from another smiling male model and walked home, floating on a cloud, thinking about what a lucky gal I really am.

Polo for Women Presentation during New York Fashion Week. September 8, 2014. Photo: Kristin Booker

Polo for Women Presentation during New York Fashion Week.
September 8, 2014. Photo: Kristin Booker

This is what Fashion Week is really about for me. The magical moments, the breathtaking designs, that moment that a garment, a person or a collection simply takes your breath away.

Don’t let people intimidate you with trends and disapproving looks. Fall in love with clothes again, create the lifestyle you want and adorn yourself accordingly.

I have it on good authority that Ralph would want you to. 🙂

share

Leave a Reply

Your email address will not be published. Required fields are marked *



Want more FSB in your life? Sign up for the newsletter (which includes subscriber-only BONUS content) and I'll come straight to your inbox!