The crowd packed into the New York Public Library to view the hot new collection from the newly revamped Ann Taylor. The concept was an interesting one, as they showed their debut from new designer, Lisa Axelson, as a “See Now, Wear Now” collection, eliminating the lag time between showing the collection and the ability to walk into a store and purchase it.
Axelson’s collection was a triumph for the brand: a sharply designed wardrobe of separates and dresses that can take you from day to night in classic American style. The cosmopolitan silhouette was chic, wearable and accessible for women at all price points and the star-studded crowd including Joy Bryant, Vanessa Williams, Laila Ali, Gossip Girl’s Kelly Rutherford and The Real Housewives of New York City’s Kelly Killoren Bensimon seemed thrilled with the collection. I think my readers deserve a seat, so I took video to show you the final walk-through. It’s almost as good as being there!
Ladies, this new-and-improved Ann Taylor has some amazing items for Fall 2009. I dropped by the store in Rockefeller Center and I’ve got my eye on about ten different things, so for chic, wearable and affordable day-to-night items, head to Ann Taylor!