Get Gorgeous
Kristin Booker • September 21, 2011

Obsession of the Day: Colgate Optic White Toothpaste with Hydrogen Peroxide

You’re thinking, omg, she’s lost it. Where are the fabulous bags, the leather pants, the fanfare around a sequin? Because the Obsession of the Day is about things I am obsessed about, and right now this toothpaste is CHANGING MY LIFE.

Let’s discuss. Right before Fashion Week, I received a pitch to try this toothpaste before Fashion Week for whiter teeth. Now, I’ll be honest here – I’m not someone who obsesses about the whiteness of my teeth, really. I drink coffee, red wine and I eat blueberries and chocolate. Oh, and I’m a former smoker. Eventually, I figured I had to forego the megawatt smile because who has time for trays, whitening appointments, ampules, strips and the like? I had let my white tooth future go.

Until this Colgate Optic White Toothpaste with Hydrogen Peroxide came into my life. Yes, I know this sounds like a commercial but this is the first whitening ANYTHING that has made a believer out of me! I used it consistently for five days prior to Fashion Week and I can tell you that I saw noticeable improvement not only in the whiteness of my teeth but in the healthly feeling of my mouth! Deciding to put it through it’s rigors, I used it during Fashion Week’s rounds of parties and put it up against eight days of coffee in the morning and red wine at night. Readers, my teeth are still at least two shades lighter than they were and I’m hooked.

Got a big occasion coming up? Give this toothpaste a run for a week or two and see if it doesn’t give you a runway ready smile. I’m ready (and with continued use, hope to stay ready) for my close up.

Colgate Optic White Toothpaste, sold via drugstores and big box retailers nationwide

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