Get Dressed
Kristin Booker • July 20, 2010

Obsession of the Day: Curve Appeal Denim Shapewear

The search for the perfect pair of jeans is each woman’s own person Quest for Fire. Usually a shopping trip for the perfect pair of jeans requires the fashion equivalent of an Outward Bound hike: dress in layers, fluids, a snack, a change of shoes, and a lot of patience with your environment. The frustrating thing is that even when you get them, they can turn on you: stretching out, waistband expansion, uneven wear, especially for those of us with curves. Ladies, meet the cure for what ails you: Curve Appeal Denim Shapewear.

This new line of jeans (coming in mid-August to a Nordstrom near you) has revolutionary construction designed specifically for those of us who have curves. These are fabulous jeans that have – wait for it – patented shapewear technology built into the jeans.  They slim the tummy and have a Bottom Booster technology to help lift and shape your backside. The result? Infinitely flattering jeans! Can you believe it? Shapewear built into flattering jeans!

The denim wonders come in multiple washes and three flattering silhouettes: Enchanting Skinny, Captivating Boot Cut and Gorgeous Straight Leg. There are cool pocket designs (flap pockets for curvy girls that look good! love!) and beautiful cuts for those of us who struggle with jeans that fit in one area and not in others.

Best of all? These fabulous jeans will retail for around $88! That considerably less than other designer denim that, honestly, might not be as flattering on us curvaceous cuties.

Come August, we’ve got a solution for our denim woes, ladies. Get yourself some Curve Appeal.

Curve Appeal Denim Shapewear ($88), available in  mid-August at your local Nordstrom and


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