Get Dressed
Kristin Booker • August 23, 2011

Obsession of the Day: The Casual Cool of Denim & Supply Ralph Lauren

As cooler weather approaches and fall seems to be kindly smiling on us a little earlier than usual (knock on wood,) thoughts are turning to closet comfort food staples like denim, knitwear and the perfect outerwear option for those casual cool times. There’s a new line that’s got my attention for these cooler weather must-haves and it comes from the undisputed master of American fashion: Denim & Supply Ralph Lauren.

Steeped in Lauren’s deep love of American casual cool, the new line has that captured that ever-desired vintage, weather-beaten look that delivers effortless style. Although it has a rough-and-tumble vibe, it has his signature eye for detail which means the look might be laid back but it’s never louche. Each item is crafted to meticulous perfection with fabrics that are soft and delightful but can withstand the test of time.

The line has menswear, womenswear and accessories and is based on three stories: Into the Wild, The Lodge and The Wharf. The line retails with prices that range between $39.50 – $298, with most jeans costing around $100 and specialty denim styles retailing for around $200. It’s gorgeous and the perfect addition to your fall casual wardrobe.

Even though most of us are far from the country store, I love the concept of that vintage-inspired feel and look, covered in flannel, lush knits and amazing rough-and-tumble denim. Hence, I’m obsessed with this line. Go check it out, you’ll see what I mean.

Denim & Supply Ralph Lauren, available via the Ralph Lauren website as well as Macy’s departments stores nationwide and via



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