Get Dressed/ Designers
Kristin Booker • January 21, 2010

Runway Report: Rosa Cha Collection from Sao Paolo Fashion Week

Photo credit: Alexandre Schneider/UOL

Here’s a quickie from the sunny shores of South America: Legendary Brazilian label Rosa Chá’ showed its Fall/Winter ’10 collection at Sao Paolo Fashion Week, its first with designer Alexandre Herchcovich at the hem. With It Model Chanel Iman strutting the catwalk, Herchcovich didn’t disappoint, mixing diving gear with sexy lingerie details for a collection that celebrated the Brazilian spirit of the brand with sexy, body-conscious styles.

Herchcovich’s combination of beachwear and outwear takes the label on a new path without losing the spirit of the uber-sexy roots of the brand. The designer was recently quoted as saying, “This is a fundamental moment for us to be able to use the brand’s DNA in a larger number of pieces that go from fitness, spa, and the beach, to outwear.”

Judging from this stunning photo of Chanel, we’d say he’s accomplished the task quite well. Now if only I were in Brazil to enjoy the beach in such stunning items, I’d say we could call this a win-win. 🙂


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