Get Dressed/ Men's Fashion
Kristin Booker • January 30, 2012

Sexy Back Diaries Video of the Day: David Beckham for H&M Underwear Ad

David Beckham for David Beckham Bodywear. Photo courtesy of H&M.

Ladies (and my boys who love boys,) I interrupt this day for a fashion and hotness alert that is worth a few minutes of your time.

Launching on February 2nd this year is David Beckham Bodywear, a nine-piece line of underpinnings and goods as part of a partnership between H&M and the world-renowned soccer legend. The ad featured Beckham spinning playfully and seductively in the items, specifically the briefs ($12.95) and trunks ($14.95).

David Beckham for David Beckham Bodywear at H&M. Photo courtesy of H&M.

As part of the Super Bowl frenzy, H&M has secured a huge space here in Manhattan  (34th Street and 8th Avenue) to tease you right up until the ad airs in the 2nd half of the big game.  A full body-length image of Beckham modeling the new trunks will be hand-painted over a period of two weeks and completed by Super Bowl weekend.

Talk about scoring a touchdown.

So, lest you be disappointed or disinterested in either this weekend’s Super Bowl match up or the concept of Valentine’s Day, let me reinvigorate that interest with the video below. Be sure to mark your calendars to do a little shopping for your significant other this coming Valentine’s Day and see WHO exactly get to model a little underwear for whom this year.

Enjoy, ladies and gentlemen.


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