As I make my list to prepare to cover Fashion Week, one of the items at the top of the list is footwear. Not only is the competition high to have the most fabulous shoe in the tents but it’s also the race to the finish to see who will last in their gorgeous shoes by the end of the day. With fashionistas crying on the cobblestones or ready to rip their shoes off and throw them into trash bins provided, we represent a microcosm of the female dilemma at large: can you get a fashionable shoe that won’t kill your feet by the end of the day?
Legendary Kenneth Cole has taken the Obama “Yes, we can!” to a whole new level with the announcement of his 925 Technology and its premiere in his brand-new, limited edition Silver Collection. These shoes are the result of four years of research and development to keep women from having to wear one pair of shoes to commute then another for short stints in the office and/or out on the town. Ladies, look at the photos and try to deny me: these shoes are HOT!
How does it work? Each foot bed has two layers of PORON® foam: while one acts as a shock absorber, the other is memory foam that molds to the shape of your foot. A unique flaxseed pillow in the arch cradles and supports your foot, while a soft rubber sole enhances flexibility. Every shoe has a beautiful sheepskin lining that allows your feet to breathe and best of all, all high heel styles have an impact resistant nylon heel lift. This means you can run down the street, chase your kids or sprint for that meeting and not end up in a heap crying later. It’s genius, really.
The premiere of this amazing new 925 Technology launches TODAY with the Silver Edition, which ranges from stilettos (read: 4 inch heels for you Carrie Bradshaw types) to flats and will feature sexy, silver heels (le mew, le purrrr..) These fashion-forward but technologically-advanced are available starting today in limited supply at Kenneth Cole stores only. Look at the photos, folks. Yeah, they’re going to go fast, so head to your local Kenneth Cole store or call your nearest location and have them hold a pair for you.
Moving forward, Cole’s 925 Technology will be designed into the entire Kenneth Cole New York women’s footwear collection, so everything from flats and motorcycle boots to strappy stilettos and evening styles will bear this new, signature technology. I’m personally heading out right this minute to get some for Fashion Week so look for photos of me testing the shoes out in the marathon of all high heel marathons. Wearing is believing, ladies, so head to your local store right this minute.
Kenneth, we blow you a kiss for doing this and we pledge our undying love for you and this amazing new technology (as if we could love you more.)