Get Gorgeous
Kristin Booker • June 6, 2012

Shameless Beauty Promotion + Giveaway: L’Oreal Paris Wants You to Take the Hair Color Census

OK, so let’s talk about your hair color and that all important argument about those hair hue stereotypes. Do blondes really have more fun? Are brunettes really smarter? Are redheads really fairest of them all?

Well, let’s find out. L’Oreal Paris is asking you to take their 2012 Hair Color Census, presented by their Healthy Look Crème Gloss. They want YOU to speak out about your own hair color identity. The Facebook campaign is a call to action to do the following (in their own words):

  • Taking the Hair Color Census – Stand up for your shade by answering a short series of questions. In the coming months, L’Oréal Paris will reveal the findings and set the record straight!  Find out which hair color group is deemed to be the wildest, the most trust-worthy and what else (besides at-home hair color!) everyone wishes could be achieved in 10 minutes …
  • Enhancing Your Facebook Page – Just like natural hair color can always use a little boost, so can our Facebook photos! Add some glamour to your “social” life thanks to tools for creating customized cover photos, wallpaper and poster images, including editing options for adding a touch of sparkle and cool quotes/artwork to celebrate your hair shade (i.e. Life is Better Blonde).
  • Experiencing Shade Inspiration AND  Entering to Win – Upload “Before & After” images of your Healthy Look Crème Gloss Color experience for a chance to win a year’s worth of FREE hair color. Plus, check out the “Who’s Turned It Up?”  image gallery for hair color inspiration and find the Healthy Look Crème Gloss shade that’s right for you. Bonus: a downloadable $2-off coupon is the perfect excuse to get coloring.


WAIT! THERE’S A GIVEAWAY!!!…let’s talk about how you might be interested in amping up your own results so you can record your sassy self on Facebook. I’m giving away THREE Healthy Look Crème Gloss hair color kits. All you have to do to enter is tell me your preferred shade below. I will pick three winners at random on Monday and we will get it out to you!

Go check out their Facebook campaign now, but be sure to enter below to win your own FREE box of hair color from ME! Ready, set, COMMENT! Good luck!


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