Recently, I arose very early to get a sneak peek at the brand-new Tommy Hilfiger flagship store on New York’s tony Fifth Avenue. Before entering, I was thinking how optimistic it was to open such a large retail space during our current economic times but after viewing the store, I share the brand’s optimism and vision. This is an amazing retail experience that brings Tommy’s love of American style together with some truly innovative touches. Each floor is designed to function as its own separate, unique boutique experience and it’s flawlessly designed. Here’s a view inside the brand new home of one of America’s iconic lifestyle brands:
Bottom Level: Tommy Jeans
Designed to be the coolest nightspot in town, between the chandelier that changes hues with the music, a killer soundsystem and wall-to-wall denim displayed on fur and Lucite, this is one of the hippest denim venues around.
Main Level: Menswear Basics
With vintage motorcycles and masculine wood furnishings, the selection of menswear on this floor draws the Tommy Hilfiger man into a world all his own. A leather-bound lounge area completes the experience for the man who likes to take his time selecting a look.
Second Level: Mens Suits and Evening Wear
With touches of English tailor mixed with American installations that are all Tommy (note the active collage art on the stairs on the way to this level), menswear takes on a whole new charm when it’s in space this charming.
Third Level: Women’s Sportswear
Charming and very feminine, the eclectic mixture of vintage fixtures, gorgeous chandeliers and genius Tommy clothes makes this a fun, fabulous shopping experience for fans of the Tommy brand.
Fourth Level: Women’s Eveningwear, Couture and Vintage
My personal favorite, this upscale boutique level is a glamour lover’s paradise. Beautiful fixtures, butterfly artwork made from old vinyl albums, plush carpeting and a spectacular roofdeck with a one-of-a-kind view of Fifth Avenue makes this a shopper’s destination!
If you live here, I must insist you head to Fifth Avenue right this minute and check it out. For those of you who are coming to visit, put this on your to-do list: go see (and shop!) the Tommy Hilfiger Flagship Store!