Kristin Booker • November 3, 2009

Shopping Alert: Daily Candy Gets Into the Sample Sale Game With A New E-Commerce Site

Illustration courtesy of Daily Candy

Anyone else around here a fan of Daily Candy, the lifestyle trend e-mail newsletter and website? Well, if you like to combine your style news and shopping in one place, they’re about to make your day. Starting on November 16th with a hard launch coming in January 2010, Daily Candy is launching its own sample sale e-commerce site, Swirl, Sample Sales by DailyCandy.

Featuring apparel and accessories handpicked by the DC editors, this promises to be a fun shopping experience. The release I received on the site explains it this way:

Swirl, Sample Sales by DailyCandy will be a well-edited sample sale experience, offering remarkable discounts on the stuff DailyCandy loves — from favorite up-and-coming designers to the must-have established brands, it’s everything DailyCandy editors can’t live without.

“DailyCandy has always been the go-to source for sample sales, but we recognize that only our NYC and L.A. readers can participate in those events,” says Eve Epstein, Swirl creative director and former DailyCandy editor in chief. “With Swirl, Sample Sales by DailyCandy, we offer a unique DailyCandy sample sale experience, featuring our favorite established designers as well as the Parsons grads fresh off their first Fashion Week showings to all.”

Sounds pretty fun, doesn’t it? Well, if you’re not a Daily Candy subscriber, check out any and all of their editions, then feel free to stay tuned to all the delicious information for the launch of this fabulous new shopping site. After all, with DC editors running the show, there are bound to be some pretty sweet picks, which sounds just like candy to me.


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