As part of my job writing about beauty, I get a chance to try a lot of really cool things. This is an awesome part of the job, but you’d be surprised how many things I test before I find something that really works.
As Cher Horowitz once wisely said in Clueless, “I’m picky about my shoes, and they only go on my feet.” I am very, VERY picky about what I think is worth talking about, and if it doesn’t stand up to rigorous experiments to prove the product claims (skincare is tested for about a month before I’ll write it up,) it dies a quiet death in my little Graveyard of Not Great Products.
Believe me when I tell you that Skin Laundry is worth talking about. They are, quite honestly, my Favorite Beauty Service Ever. I know those of you who are on the West Coast already know about it, but those of you east of Texas should put on a hat so it won’t make a mess when I blow your mind.
I made my way to the new outpost in the Flatiron one very snowy Friday at the end of February to get my first experience, which is where I met founder Yen Reis, a smart, savvy businesswoman who shares my passion for clean, healthy skin. Reis has created a brand based on one core product: a revolutionary facial that uses a combination of laser and light therapy to give you skin that is cleaner that clean. It vaporizes surface-level dirt, pollution and dead skin cells and then goes a little deeper to get rid of pore-clogging detritus. The lasers are non-invasive, the light therapy isn’t damaging, and the whole experience is meant to develop clear, glowing, healthy skin free of environmental stress and dirt that gets better and better over time.
The procedure is simple from a client perspective, once you fill out a LOT of paperwork on your medical history (they make sure you’re a great candidate first.) I like any business that will go all the way back to my first pimple to make sure that the procedure will be safe; always trust the people who do their homework.
Afterwards, you’re led back to a treatment room and given protective goggles to protect your eyes from the light, then your face is wiped clean of any remaining makeup or surface dirt before the laser is applied.This part made me a bit nervous because, well, lasers usually equal pain in my experience. This doesn’t hurt in the slightest. It essentially feels like a plasma ball from Spencer’s gifts running along your face (please look that up if you’re too young to get the magical stoner mall store reference.) You might feel a bit more intense sensation around the jawline, but that’s about it. After that, they apply cool gel and get to work with the light therapy, which just makes you suspect that there’s flash photography going on (there’s not.) They clean the gel off, and you’re ready to go.
Ten minutes. Your facial is done. I live in New York. We love everything fast and good. This meets both criteria.
Oh wait, would you like to see my face post-procedure? SURE! Here you go. I took this photo about ten minutes later.
I would also like to state for the record that I am not wearing makeup in the photo above. I repeat: no makeup, no filter, and no Photoshop. IT’S THAT GOOD.
I like this procedure because it removed dead skin I didn’t even know I had along the sides of my face, my skin positively glows for days after treatment, and I SWEAR my jawline is tighter post-treatment. I’m not kidding. I’ve been back for another treatment, and my plan is to go back every two weeks to continue the results. I’ve had nothing but compliments on my skin ever since, and with a better face in ten minutes I can do this between appointments anytime of the day anytime of the week.
Yen will tell you that this isn’t a quick fix for anything, by the way. Skin Laundry treatments are meant to reveal amazing results over time, so repeat treatments are recommended. I’m fickle, people; I have beauty commitment issues. I’m locked and loaded with Skin Laundry on my calendar like this is date night with my man. I love it that much.
Book the appointment. As a matter of fact, this is a call to action, gals and gents. Skin Laundry. Get involved.