Get Inspired/ Personal Best
Kristin Booker • May 16, 2016

Sponsored: The Power of Touch

When my boyfriend, a.k.a. “Lucky Guy,” and I met three-and-a-half years ago, it had been a while since either of us had dated. He’s a picky sort, and I had just come out of years of dating all the wrong people (and I do mean all – if you are dating “the wrong guy,” I’m pretty sure I’ve at least had a drink with him). What that meant for him was sort of biding his time doing other things until someone caught his attention. What that meant for me was four years where I didn’t date, hook up, or touch anyone at all.

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It occurred to me after we had started dating how much I had missed the power of positive touch. The two of us are very intimate with each other, and that’s not necessarily flinging off our bedsheets for the world to see everything about us. When we’re together, one part of us is constantly touching the other person. My guy is a tactile one: he plays with my hair and is always fiddling with something. Touch for him is experience, learning, and reassurance. For me, it’s comfort, connection, and calm. We both find comfort in each other’s arms, knowing that when we’re together, the world can simply melt away. Even though we’ve been dating three-plus years, we’re quite comfortable with and around each other, and we’re still learning things about each other’s personalities and bodies. We may have the rest of our lifetimes to explore this, and it means a lot to both of us.

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K-Y recently reached out to me and a few others to speak about the power of touch in committed relationships. They’ve partnered with The Kinsey Institute (one of the oldest and best-known sexual health institutions in the US) to create The Touch Initiative, a collaboration devoted to uncovering and communicating the power of touch in relationships.  They commissioned The Touch Initiative survey, a national quest for information on how the power of touch impacts connectivity and overall well-being between couples.

The survey found some interesting points, including:

  • 87% of men and women in committed relationships rated touch as very or extremely important to building intimacy, yet…
  • Over a third (34%) say they’re not touched enough, and…
  • Couples who touch more than once a day are 14% more satisfied with their relationship, compared to all couples.

It’s important to note that this didn’t have to mean sexual activity, although it’s a critical point of anyone’s health and well-being along with the integrity of a long-term relationship. It’s something we’ve worked on from time to time. Sometimes, busy schedules and long hours can leave you just wiped out at the end of the day, and all you want to do is throw yourself into bed with the TV on and some popcorn. But we’ve found that simply making the effort to touch and connect with each other has made all the difference…particularly when something comes along to make things interesting.

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We recently tried new K-Y Touch, a 2-in-1 touch-activated massage crème and pleasure gel that really takes “touch” to another level. It’s not sticky, greasy, staining, or weird. Instead, it’s a really pleasant crème that gently warms on contact. I’m obsessed with massages, so this makes things really, really enjoyable. Sometimes, it’s just my feet. Other times, you can use your imagination. But it’s a good product, and it’s incredibly pleasant to use. It’s also sold in your local drugstore, so you don’t have to feel like you need to don a trench coat and a wig to go buy it (not that I’ve done that, but I might know — *cough * — who have). Even better, order it from Amazon and have it delivered to your house. It’s no one’s business what any of us are doing behind closed doors. You can also always visit their website for more information.

For us, the power of touch has been such an incredible force in both our lives. We crave time with each other, away from deadlines and ringing phones to just be in the moment and celebrate the love we’ve built together. I’m thrilled with the changes the power of touch has made in my life. I’m excited to hear what changes it might make in yours.

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FTC Full Disclosure: This post is a paid partnership with K-Y. I did receive samples for review as part of this partnership. However, the opinions expressed within this post are strictly my own.



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