There are three words that readily come to mind when you think of Valentino: femininity, glamour and luxury. When Maria Grazia Chiuri and Pierpaolo Piccioli took over the historic house from it’s creator, the great Valentino Garavani, they fully demonstrated their skills of keeping these three main traits of the house fully present while breathing new, daring sensuality and evanescence into the brand for a new generation of Valentino lovers.
Now, they’ve created a fragrance that combines edgy sexy appeal and feminine glamour: Valentina.
When I had a chance to smell the fragrance for the first time, it was easy to see that they captured exactly what the two creative directors have created with the clothes – a zest for life with an understanding of classic luxury. She’s a sensual, daring woman that’s unpredictable and incredibly sexy. It’s as if a young woman were to borrow her mother’s Valentino gown and – still imbued with her mother’s perfume – spritz on her own scent and wear the dress in a fresh new manner. The ghosts of past galas lies within the heart of the fragrance, but youthful exuberance rises to the top.
Notes on the fragrance:
- Created by: Master perfumers Olivier Cresp and Alberto Morillas
- Type of fragrance: Floral Oriental
- Opening (Top notes): Jasmine, Amalfi orange blossom and tuberose offset by wild strawberries
- Heart (Middle notes): Calabrian bergamot, white Alba truffles.
- Dry down (Base notes): cedar and amber
- The ad campaign was shot by David Sims and the commercial, shot by Johan Renck, stars the face of the campaign, model Freja Beha Erichsen, as an exuberance young girl who sneaks off from her proper birthday party to explore what the night has to offer on the streets of Rome.
Will you enter the world of Valentina this season? I say dare to be daring. Go spritz and experience the fragrance at fine department stores nationwide now, like Bergdorf Goodman.