Get Gorgeous/ Travel
Kristin Booker • July 28, 2014

LA Lady For A Day: Inside the Launch of Urban Decay Perversion Mascara

I am honestly someone who lives to travel. I will pack a toothbrush and some eye cream with a swimsuit and a cotton dress (those are the essentials, really) to go anywhere at pretty much any time.

My regular Urban Decay basics traveled with me to the City of Angels for a night of sin.

My regular Urban Decay basics traveled with me to the City of Angels for a night of sin.

I’m also a rabid fan of Los Angeles-based cosmetics brand Urban Decay. If you’ve read this blog at all, you know they’re near and dear to my heart. So, when the brand (one love) invited me to LA (another love) for the launch party of their newest mascara, Perversion, I was all in and packed within the day. Have carry-on bag, will travel.

Hello, Hollywood Roosevelt Hotel, my LA home-away-from-home.

Hello, Hollywood Roosevelt Hotel, my LA home-away-from-home.

This is where I was about five minutes after checking in. Tropicana Club, you complete me.

This is where I was about five minutes after checking in. Tropicana Bar and Pool, you complete me.

And so, a few of us boarded a flight bound for the City of Angels. First stop: The Hollywood Roosevelt Hotel, which has become the place I stay when I’m out in Los Angeles. A little time by the pool never hurt a girl. Don’t worry: I was covered in SPF 50 the entire time.

2014-07-15 21.58.06

Before we hit the venue, they gave us a sneak peek of the Perversion Mascara along with a couple of additional goodies to help us get ready, like Subversion Eyelash Primer and Super Saturated Ultra Intense Waterproof Cream Eyeliner.

Super Saturated is an AMAZING cream eyeliner for any kind of lining you need done, especially when you apply it with the Perversion Angled Brush. The Subversion Lash Primer was just the ticket to build a good base for the mascara to stay on all night, but the star of this killer trio is this crazy-good mascara. If it were “meh,” I would say so, but it’s SO FREAKING GOOD.

Makeup ready, hair done...let's party!

Makeup ready, hair done…let’s party!

Well, hello there, hottie. Just vogue-ing a little more with my newly-converted Perversion-covered lashes.

Well, hello there, hottie. Just vogue-ing a little more with my newly-converted Perversion-covered lashes.

This is the way to get a thick, sooty black lash that used to take multiple products to achieve. Wiggle it into the roots of your lashes, one pull and you could be good for the day. It the darkest black I’ve ever seen, and it goes on super smooth and dries without turning all crunchy. Paired with the liner, it gave me just the rocker eye I wanted for the night.

The bar at The Sayers Club. Phone photo, didn't bring the camera. Forgive me.

The bar at The Sayers Club. Phone photo, didn’t bring the Nikon. Forgive me.

DJ KIss, spinning the tunes at The Sayers Club.

DJ KIss, spinning the tunes at The Sayers Club.

Mascara firmly applied, we were off to The Sayers Club, a live music venue in Hollywood that Urban Decay turned into a peep show/burlesque review for the night, complete with DJ Kiss…

Three out of three burlesque dancers prefer Perversion mascara. :)

Three out of three burlesque dancers prefer Perversion mascara. :)

This girl turned my superiority thoughts of my yoga-like flexibility into dust.

This girl turned my superiority thoughts of my yoga-like flexibility into dust.

…lingerie-clad dancers, a performer with a whip, a contortionist, and one final surprise…. a performance by Natalia Kills. The song “Problem” got the crowd on their feet and Instagrams began snapping away.

Natalia Kills, well, killing it.

Natalia Kills, well, killing it.

We also had a chance to meet and interview actress/model Jaime King at the party, who was incredibly cool. That interview will be featured tomorrow, so stay tuned. Because you don’t want to miss makeup tips from a model that knows how to do her own makeup, trust me.

Jaime King at Black: An Evening of Perversion of Urban Decay

We departed the next morning (yep, a whirlwind trip) and came right back to New York City that evening. I threw on a little Perversion mascara and thoughts of the night before played in my head. The party and the mascara have really encouraged me to let my inner bad girl come out to play more often. After all, good girls go to heaven, but bad girls get to go everywhere. Consider my makeup bag officially “perverted” and converted. The mascara stays in permanent rotation.

A fun shot from the party of me with Beth Shapouri of Lipstick.com.

A fun shot from the party of me with Beth Shapouri of Lipstick.com.

 

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