VO5 is a brand that is synonymous with my childhood. I have memories as far back as I can remember of my mother working the original pomade through my hair on Sunday nights, which was Beauty Night.
I don’t know if you grew up with this practice, but every Sunday night in my house was the night for beauty treatments. Hair got washed and either rolled or blown dry, nails were painted, facial masks were applied: whatever my mother was going to do to look her best during the week was done on that evening and it started promptly after the dinner dishes were cleared. It’s why if you come to my house to this day on Sunday evenings and I’m home, I am in a hair treatment/nail painting/facial mask cocoon of goodness, which starts during 60 Minutes. I think this one of the ways Mom and I still connect; we chat on the phone during this ritual and catch up.
And just for fun, if you want to see the commercial that seduced all of us in the 80’s, here ya go:
About two months ago, Beauty Night saw the reintroduction of a long-favorited VO5 classic, the Hot Oil Therapy Intensive Moisturizing Treatment. Known as merely “the hot oil treatment” in my house, it was — and still is — the ultimate in affordable luxury. You simply place the plastic tube of oil enriched with vitamins and proteins for hair health into a cup of hot water (make yourself tea while you’re at it,) then saturate your dry hair with it.
The instructions say it works best if you leave it on for one minute. It’s been my experience that if you have curly, thick and/or textured hair, I suggest the TV Treatment: apply during the last commercial break of a 30-minute program, then rinse it once the credits roll. That’s roughly 4 minutes, but I always find that a single minute does little for my thick hair. Again, you should follow instructions as much as possible, but that’s just my two cents.
As someone who has grown an entire head of hair in the past year, I can’t live without this product. It helps prevent frizz, it makes my hair soft and manageable, and it never weighs my hair down. And for the money, it can’t be beat. Decades later, it still makes Sunday nights (and the whole week, quite frankly) a little more beautiful.
VO5 Hot Oil Therapy Intense Moisturizing Treatment, $4.49, via drugstore.com.
This and other products like it can be found in FSB’s new Get Shopping pages, which are filled with my favorites from a variety of stores at a multitude of price points. Check it out!