Get Gorgeous/ Personal Best
Kristin Booker • November 6, 2012

Women Making It Happen: L’Oreal Paris USA and What “Because You’re Worth It'” Really means

As a certified fashion and beauty geek, I get into the history behind the slogan and the science behind the makeup. As someone who <cough> somewhat older, I can sort of remember some of the comemercials that featured “Because I’m Worth It.” The evolution of this slogan has evolved to what you now know as “Because You’re Worth It,” which is captured in this pretty fab video below. Take a trip down Memory Lane with me, will you?

In that vein, voting has now come open for one of my favorite do-gooder programs of the year, the L’Oreal Women of Worth Awards, where women who make major impacts on their communities and the lives of others are celebrated.

Julianna Marguiles with last year’s Women of Worth winner, Gretchen Holt Witt of Cookies for Kids’ Cancer. Image courtesy of L’Oreal Paris USA.

I’ve written about it before, but a quick recap: thousands are nominated, ten are chosen. Those ten receive $10,000 for their various charities and then everyone can vote for one winner to receive the grand prize of an additional $25k. Want to be inspired to do something with your life? Want to make a difference in your community? Get inspired by -and vote for – one of these amazing women:

·         Amy Paterson – Portland, OR; Co-founder of My Little Waiting Room, which provides drop-in child care for families with hospitalized loved ones so everyone can heal and be cared for
·         Catherine Meek – Los Angeles, CA; Executive Director of School on Wheels, an organization that pairs homeless students with one-on-one volunteer tutors
·         Dr. Ida Johnson – Davenport, IA; Founder of United Neighbors, Inc., an organization that helps build self-worth through youth, education, housing, financial literacy and multicultural healthcare programs.
·         Kate Bialo – Larchmont, NY; Founder and Executive Director of Furniture Sharehouse, which provides basic furniture to underprivileged families, turning their housing into a home.
·         Lorraine Kerwood – Eugene, OR; Founder of NextStep, an organization which provides those with disabilities the tools they need to succeed academically and in the workplace.
·         Olivia Stinson – Charlotte, NC; Founder of Pen Pals Book Club and Support Group, an organization that promotes literacy and provides cultural and social activities for children of incarcerated parents.
·         Risa Vetri Ferman – Abington, PA; Co-founder of Mission Kids Child Advocacy Center, a non-profit that gives child abuse victims a voice and helps them heal and thrive.
·         Sandy Puc’ – Littleton, CO; Co-founder of Now I Lay Me Down To Sleep, which provides the gift of remembrance photography for parents suffering the loss of a baby.
·         Sarah Cronk – Bettendorf, IA; Founder of The Sparkle Effect, a student-run program that empowers and includes teens with disabilities in school-based cheerleading and dance programs.
·         Sue Runsvold – San Jose, CA; Founder of TurningWheels for Kids, which provides a brand new bike to every low-income, at-risk child who needs or wants one

Voting is open NOW through November 21st, so please take a minute to cast your two cents for the woman you think most deserves it by clicking on their organization (there are links embedded above.) I’m lucky that I’ll get a chance to see the grand prize awarded at the Awards Dinner in December, so I’ll be sure to report back on that night.

Inspiring, right? Now, get out there and be amazing. You’re worth it, your community is worth it and we all need one more woman who will stand up and change the world.


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